THIS IS TRUE CALLING. THE INTERSECTION OF PASSION, PURPOSE, AND PROFESSION.
Our philosophy is simple — love what you do.
WHO WE ARE
We are a digital-first storytelling studio making short documentaries about people who love what they do. Cinematic and award-winning, our episodes compel viewers with inspiring stories from around the world on human ambition.
WHAT WE DO
We create both branded and unbranded episodes, optimized for the web. Our series is distributed through a variety of digital platforms, reaching an audience of +9m. Our feel-good episodes inspire these viewers to share & engage at a higher rate than industry standard.
WHY IT MATTERS
We exist because of a simple idea: so many people are disconnected from their passion. Our social mission is to shift peoples perspectives in what’s possible in their profession while telling beautiful stories from around the world that make an impact.
VALUE
Life is short. Do stuff that matters.
By sponsoring a True Calling series, brands have the opportunity to stand out from the noise of traditional advertising, with genuine native content. Our authentic, story-driven videos stand out on a social feed, inspiring viewers to share and attach to a brand. On distribution platforms like Amazon and Discovery, episode views continue to grow, long after paid promotions on social end. Our team of journalists, producers, and storytellers incorporate a brand’s message and vision seamlessly into an episode that makes an impact with millennials that lasts.
VALUE
Life is short. Do stuff that matters.
By sponsoring a True Calling series, brands have the opportunity to stand out from the noise of traditional advertising, with genuine native content. Our authentic, story-driven videos stand out on a social feed, inspiring viewers to share and attach to a brand. On distribution platforms like Amazon and Discovery, episode views continue to grow, long after paid promotions on social end. Our team of journalists, producers, and storytellers incorporate a brand’s message and vision seamlessly into an episode that makes an impact with millennials that lasts.
PARTNERS
Some of our distribution partners
STORIES WE LOVE
Work we’ve done in partnership with…
DELOITTE
Olympian Adam Froese is loving life after field hockey
When you’re known publicly as a field hockey player for Canada’s Olympic team, it’s a big and emotional decision to walk away from it all. This is the story of Adam Froese, who has recently moved on from his full-time commitment to Canada’s Men’s field hockey team to start a new path as an analyst in Corporate Finance at Deloitte.
CRISTINA MITTERMEIER
How this conservationist, photographer, speaker, and national geographic 2018 adventurer of the year turned her passion for protecting the ocean into an amazing career.
Cristina Mittermeier is an award-winning conservationist and photographer who has seen her work published in respected publications like National Geographic, Smithsonian, and Science throughout her epic career.
RAPTOR BIOLOGIST
This raptor biologist works to conserve wildlife using modern day dinosaurs at the Vancouver airport
Kristine Kirkby is a wildlife conservationist and raptor biologist—someone who has studied and works with birds of prey—and a wildlife management technician. On the falconry team at Vancouver International Airport, Kristine works with trained peregrine falcons, hawks, and an eagle.
Want to work together?
Vacouver
Toronto
ABOUT
True Calling is a media company based in Canada dedicated to sharing stories about human ambition
500 - 68 Water Street
Vancouver, BC V6B 1A4
8 Waterloo Terrace
Toronto, On M5V 3S4
partners
